purethinking

Every morning I listen to music, and sometimes it’s “Every Morning.” Not the slightest bit of irony there; Mark McGrath’s explicit inability to sing is somehow endearing. And who can’t appreciate the band’s use of skating-rink nostalgia?
 
Really, tunes are ubiquitous at Pure, whether it’s the jukebox in our lobby blaring “Barracuda,” Larry curiously alternating between Zac Brown Band and Lady Gaga (with his own vocal touches), or headphones helping folks power through projects. It’s what prompted our recent Friday afternoon Twitter ask about who else had the speakers going.
 
@BRQuintana was quick to share that, “there seems to be a lot of Dr. Octagon going around.” A quick Wiki informs us that rapper Kool Keith created the Dr. Octagon persona, “an extraterrestrial time traveling gynecologist and surgeon from the planet Jupiter.” Incredible.
 
An immediate Spotify search-and-listen ensued. And it had us thinking: agency Spotify profiles could make for enlightening exchanges, those that could feed the creative community. Exploring companies and their playlists could lend insight into their cultures, or at a more basic level, suggest some new artists for your own team to check out.
 
Jingle Punks certainly wants ad agencies to find fresh tracks; they’re plopping them on their doorsteps. Jingle Punks, a music-licensing group, is sending its Jingle Punks Hipster Orchestra to various offices nationwide to essentially demo the service, which aims to fill the void of “relevant and hip content.”
 
How could Jingle Punks continue to stay top of mind for agencies after the Hipster Orchestra shaves its Movember mustaches and tires of traveling? The notion of Spotify for companies again has validity. Share a few songs via the “inbox” function every few weeks and add a message. Thought [insert agency] might be into these considering the recent [insert campaign] we saw—keep up the good work!
 
It may very well be asking too much. Companies befriending companies on Facebook, being mindful of playlist upkeep, engaging one another, balancing gynecologists from Jupiter with less-invasive Earth-dwelling creatures, and so on. But bonding through music at an individual level is rather important for many, and it’s inspiring to envision entities doing the same. We often compete for business, sure, but Big Business can bring us together.
 
Would you be up for music swaps? Are you already doing so with other tools? We want in!
 
Ryan | @ryarnold