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05.18.12

The IQ of a QR

QR codes are omnipresent, parasitic if you aren’t a fan of them. They are in trees (that will be neglected), on beer bottles, on the back of buses—clearly a safe marketing tactic—and even 50 feet up on the walls of high-priced apartments begging for tenants (sure, I’ll walk across the street to get your banner in my crosshairs).

 

You certainly come across dozens of QR codes every week, month, etc., but how often do you actually scan them? Do you instead spend more time ...

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older posts

05.16.12

Tulsa Inspires a Travel Bug

Last week I found myself in Tulsa, Okla., alongside a client for a few events. Having spent hardly a...

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05.14.12

Humbled in the City

Having grown up on an island for the majority of my life, things such as yellow taxis, neon lights a...

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05.09.12

Funding in the Age of Kickstarter: How Crowdfunding is Changing Business

Kickstarter, a platform through which creative entrepreneurs pitch their ideas to the public and r...

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05.07.12

Pure Good Works: Dogs It Is

@vtbarrera’s dog, Ginger, wandered the office yesterday being considerably more vocal than usu...

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05.02.12

Plugging in to the Chevy Volt

As interactive social media campaigns are becoming the norm for brands, Chevrolet has set a new stan...

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05.01.12

Pure Good Works Whittled Down

The agency gathered in the conference room, Pure Good Works applications spread along the table. A P...

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04.27.12

The NFL Draft Diehards

For some, the NFL Draft is a national holiday. The fanfare and spectacle surrounding this pre-season...

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04.26.12

Meet Our Southern Transplant

Hey y’all. (Yes, I’m a Southern native.) My name is Devin—most call me Dexter&mdas...

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04.25.12

Frontier Rhymes with Craft Beer

I’ve never purchased an alcoholic beverage on an airplane. But I may also now aim to fly Front...

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04.24.12

The Pool for Pure Good Works 2012

Our team has been mulling over nearly 30 applications for our 2012 Pure Good Works grant. We’r...

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